Course Content
Introduction to Digital Marketing
0/4
What is Digital Marketing?
Digital vs Traditional Marketing
Core Channels of Digital Marketing
Basics of Digital Marketing
Social Media Marketing (SMM)
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Introduction to Social Media Platforms
Creating a Social Media Strategy
Content Planning & Creation
Social Media Advertising
Search Engine Optimization (SEO)
0/6
SEO Fundamentals
Keyword Research
On-Page Optimization
Off-Page Optimization
Technical SEO Basics
SEO Tools Overview
Search Engine Marketing (SEM)
0/4
Introduction to Paid Advertising
Google Ads Setup
Keyword Bidding & Budget Management
Ad Copywriting Techniques
Analytics & Strategy
0/5
Introduction to Google Analytics
Traffic Analysis & Conversion Tracking
Campaign Performance Evaluation
Building Data-Driven Strategies
Reporting & Optimization
Digital Marketing

Understanding the role of PPC in digital strategy.

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